7 Reasons Your Website Is Not Working
Posted on 22 octubre, 2021
Having a website that represents your brand or business on the web is essential. Once the decision is made and created with the help of professional Web Design services or DIY (do it yourself), there is a lot of work to be done.
On the other hand, there are several components that should never be missing from a web page. But sometimes business websites don’t deliver the results expected by business owners or managers.
Therefore, this time you will find 7 of the main reasons why your website is not working to attract new customers and increase your sales.
Let’s get started.
1. Bad Design
This is no longer 1990. Canopies, Flash, and other items are no longer used, for the sake of design, performance, and user. The web design is constantly evolving.
Therefore, it is important to keep up with trends in the field and not in the last century.
This is not only intended to make the site look “current”, but to make it look really attractive, is functional and is optimized to look good on any device from which it is accessed.
The design includes the structure, colors, images, videos, buttons, the scroll, among others.
A good design is the basis of a successful website.
2. No Contact Information
It’s great that your brand has a website, but how are customers going to interact with you if they want to know more about your commercial offer, hours or receive personalized attention?
If you don’t put in your contact information, they hardly will. This can be placed in different strategic parts such as the header, the footer or an easily accessible dedicated page.
This data may include the address, telephone numbers, email, social networks, location maps, contact forms, etc. Choose the most suitable for your website, which allows them to advance in the conversion funnel.
3. Saturation of Information and Options
OK, surely you want to provide as much information as possible to your visitors, even more than you can give in person. But saturating them all at once – especially on your home page and in menus – is not a good idea.
People have a very low attention span, so try to keep your pages with only what is necessary, but that generates a good impact.
This means not filling your pages with text (unless they are blog posts) or nonsense buttons. In addition, having few menus and that these have only the necessary options and no more than two levels. If it is not something that serves the visitor, delete it.
4. Blog without Updating
We know that business blogs are one of the best content marketing strategies. In addition, they help in search engine optimization. But, one of the keys is the periodic publication.
So, if the most recent post on your blog is from a year ago (or more) and the dates are visible in these or in the URLs, or it is about expiring content (such as news), you are giving an image of outdated visitors.
This also happens if the information of important articles has not been updated according to the changes that have occurred in those subjects.
Therefore, you will have to make a decision between two options: resume your content marketing through your brand’s blog or, eliminate the blog.
5. Site without Purpose
Before deciding to open a site on the web, you should ask yourself: for what purpose will I do it? What function will it have? Failure to do so will mean the loss of resources (time, money) by having pages that do not serve a defined function.
What purposes can a site have? Increasing sales, attracting new customers from different markets, even having an online cover letter, there are many valid reasons. But you should never have a page just for the sake of having it .
On the other hand, there are sites with the wrong purpose. For example, one that seeks to sell products online but does not display prices or have a way to order. A wrong mission is disastrous.
6. No Forms To Capture Leads
Web pages are one of the best ways to capture leads or potential customers. It is good that they make direct and immediate contact, but sometimes it is not the most common.
Therefore, in addition to contact information, it is vital to have forms that allow them to be captured for later communication. If your site does not have these forms, you could be missing great sales opportunities.
Remember that if you implement them, the data you ask people for must match the value of what you will offer (ebook, paper, consulting, demo, blog subscription, etc.).
7. No Clear CTAs
Are your site’s calls to action very small buttons? Or are they just texts with links? Or are they hidden where few see them as Easter eggs? Very bad!
All CTA must be located strategically and ideally be a large button (though not huge) or an image that you can click. Of course, always accompanied by a text clearly oriented to action and indicating what the visitor will get from it.
While some may lead to social media sites or make a phone call, most should lead to a landing page with their lead capture form.
Some of the main reasons why your website is not working are:
- Bad design.
- Not having contact information.
- Too much information and options on pages that do not require it.
- Your blog is out of date.
- Your site in general does not have a purpose (or this is wrong).
- It does not have forms that allow you to capture leads.
- Your CTAs are not clear enough.
- On your website, have you found any other errors that I did not mention?