Marketing Strategies Employed By Maggi for Fighting with the Controversies
Posted on 9 junio, 2021
Maggi is a popular noodle brand of the Nestle Company that is admired by the majority of the age group of the global population. It is recognizable to everybody with its four-word tagline as “favorite two minutes noodles” thus symbolizing the effective marketing strategy. Maggi has been constantly popular for a long year of time due to its intense marketing strategy. We all have grown up listening to the tagline of Maggi again and again on our television. Due to the strength of the marketing strategy of Maggi, it was loved by most of the kids during the 80s to 90s period and it has been throughout the 21st century. Through the contents of Marketing Strategy Assignment Help, the students can know the basics of marketing.
Concept Behind the Marketing Strategy of Maggi
The love for Maggi was not made because of the product but because of the way that Maggi was being portrayed on various platforms. Recently after the occurrence of such a huge fall in the goodwill as well as sales of Nestlé’s product, Maggi, Nestle anyhow succeeded to achieve those bars again. In the later section of this article, we would discuss the marketing strategies of Maggi before and after the controversies that have hugely influenced the market. Through the contents of the Marketing Strategy assignment help, the students can know in detail about the use of it in business.
Marketing Strategy of Maggi Before Controversy
The marketing strategies that were used by Nestlé’s Maggi before the controversies are as follows- The nostalgia factor is considered to be the main strategy of marketing Maggi before the controversy. To attract the target audience Maggi always creates family-based advertisements. It has been seen that most of the advertisements of Maggi were centered around the mother giving their children Maggi after a rough day at school. Thus with the 2 minutes, the noodles storyline gives a smile to the children’s faces. Accordingly, it is seen that the children growing up use the mother’s special Maggi recipes and thus remembering that taste even during their college days. Therefore nostalgia was the main strategy of Maggi that helped to grow the brand at an exponential rate. Our writers always deliver genuine content of the Marketing Strategy assignment help to the college students.
Controversy Regarding the Maggi Noodle
On 5th June 2015, the FSSAI issued an order on a pan India basis to ban Nestle India’s Maggi noodle brand on the basis of the ground that the noodles were “unsafe and hazardous” for humans due to the presence of leads, allegedly beyond the permissible limits. The brand saw the worst situation on that specific day that was having over 75% of the market share for ages. After the controversy, the entire market with sales worth INR 250-300 cores a month all at once went down to 5-10%. Academic writers always aim in delivering error-less and non-plagiarized content in Marketing Strategy assignment help.
Marketing Strategy of Maggi After Controversy
Maggi came up with a stronger marketing strategy after the controversy to regain 70% of the market share and tackle the situation at its best. The “miss you campaign” of Maggi came up with all three ads on all the platforms like television ads, social media ads, and YouTube ads. These ads were run by Nestle just two months before the re-launch of Maggi on the stores thus approaching the people to go crazy again. To know about the process of formulating marketing strategies, the students can refer to Get the Custom Writing Help Service.
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