Promotion is a important element in conveying the benefits of your product or service to your customer or your employee. For employees, it gives motivation to adhere to the organization and continue working sincerely because of it, while for customers; it is a tool for ensuring recall and loyalty.

Simply put, without promotional activities, it would be difficult for your prospective customers to get your company’s product or service. The sole people aware of your company would be your household and close friends. Promotional events undertaken for customers are usually a form of marketing and can take either the outbound route or inbound route. Making promotional items and promoting the organization through them is element of outbound marketing.

Inbound marketing refers to digital marketing like social media marketing marketing, Search Engine Optimization etc. area of the marketing plan. There’s also Public Relations which is conveying people image of the organization to its customers and people at large. garden umbrella price in bangladesh

A business can and usually undertakes both types of marketing simultaneously, not to miss out on any opportunity to gather loyal customers. Promotional events also affect people image of the organization so they really need to be designed carefully to truly have a lasting impact.

Handing out items at corporate events is a common promotional activity. It could be at a seminar, trade conference, or on any important anniversary of the organization or it may even mark a special public occasion just like the start of a New Year or the holiday season etc.

Pens, keyrings, mugs, tee shirts each one is favorite promotional merchandise which can be procured at not as great a cost to the organization for used in promotional activity.